Many of us designers folks and gals are wondering if we should follow the path of narrow specialty or to be more like full-stacked, multidisciplinary machine ready for every task. I’m not going to tell you which option is the best, but let me tell you my story.
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As a company owner or a partner/manager, you probably asked yourself this particular question. As a brand designer, I should probably say the answer is YES. But I'm not going to do that.
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