How to combine futurism with a touch of tradition? The answer: be subtle. This is what I tried to achieve in this particular case. Sharper edges of the brands ecosystem enhance the organically modernist body of the car. Great design is all about distinguishing the product not about bothering the recipient with its overwhelming presence.
Above all, great design should symbiotically assist product existence.
Arrinera won The Best Polish Rebranding Award in 2016.
© by Cris Labno. Stay curious!