I build brands and launch experiences for ambitious technology companies.

Your product might be complex. Your brand shouldn't be.

I help founders, product teams and marketing leaders turn technology and complex ideas into brands people understand, remember and want to engage with.

From a new company looking for its identity to an established product preparing for its next stage, I bring the creative direction and hands-on execution needed to move from idea to launch.

My work spans:

Brand — strategy, positioning, identity and visual systems
Digital — websites, product storytelling and digital experiences
Launch — campaigns, films, motion, 3D and AI-powered visual production

With 20+ years in the industry, I've worked with companies including Microsoft, IBM and Solana, as well as leading creative studios including The Mill and Tendril.

I work directly with senior teams and can scale up with a trusted network of specialist designers, developers and artists when a project demands it.

One creative partner from brand to launch.

No handoffs between five different disciplines. No unnecessary agency layers.

Just one creative direction carried consistently from the first idea to the final execution.

Launching something new?
Repositioning your brand?
Let's talk.