Arrinera derives its name from two words: “arintzea” (streamlined) and “vero” (true)—a reflection of precision, authenticity, and performance at its core. Hussarya draws inspiration from the legendary Polish cavalry, undefeated for over 125 years and defined by exceptional agility, strength, and speed.

The brand’s visual language mirrors these values. Elegant, dynamic headline typography conveys the car’s sporty, aggressive character and aligns with Arrinera’s futuristic vision. This is balanced by stable, modernist body text, creating a refined yet powerful system designed to evoke emotion, ignite anticipation, and release the raw spirit of motorsport.

Where advanced technology meets art, Arrinera is born.

I was responsible for the end-to-end creation of the Arrinera brand, including brand strategy, logo design, full visual identity, and web design. From concept to execution, I defined a cohesive, performance-driven brand system that translates engineering excellence into a bold, contemporary brand experience.